Itch.io is a hosting website and open marketplace for independent digital creations with a focus on indie video games. It provides a platform that enables everyone to sell the content they've created, whatever they might be: video games, board games, game mods, books, comics, sound tracks,... and absolutely anything as long as they are digital and original content. As a Seller, you have control of how it's done: you upload your game, set your price, design your pages, you run sales, and Itch.io helps you distribute. The site has a collection of some of the most unique, interesting, and independent creations you'll find on the Internet.
Itch.io is created by Leaf Corcoran in 2013 because he was disappointed with other indie game marketplace sites using too many distractions like the marketplace logo, comment and ratings forced on the game pages, poor user experience. Itch.io is free, clean and game-focused. The game pages are created just for the games, there are no Itch.io brandings and no ads.
1. Create an account
Itch.io account is free for both regular users and creators. Although registration is optional if you just want to find games to play, it is recommended.
- Go to https://itch.io.
- Click Register in the top right.
- Create your username.
- Choose a password.
- Enter your email address.
- The options in the About you section is optional. Read the options and choose them as you like.
- Check I accept the Terms of Service.
- Click Create account to finish.
You can start downloading games or uploading your content right away.
2. Sign in
- Go to https://itch.io.
- Click Log in in the top right.
- Enter your username or email.
- Type in your password.
- Click Log in.
A. For gamers
Itch.io is a wonderful place for indie game fans and supporters. The site has a collection of over 50,000 games and digital content. Gamers are encouraged to browse and see what they can find.
Itch.io uses a pay-what-you-want model for all purchases and donations, which means users can pay the amount that they think a game deserves above the minimum. The minimum price of a game can be set to 0: free for everyone, but fans can choose to support the creator by paying more for the game if they like. A lot of games on Itch.io are free because of this model and can make gamers feel willing to pay even though they cost nothing to download.
Gamers can also follow their favourite creators to support their future creations and add games to collections to manage and share them to fellow gamers.
B. For developers
Itch.io provides creators with the tools to help them distribute their games and give them full control of how they want to do it. Creators have access to detailed analytics and about how people discover, download, or play what they've created. Their creator dashboard gives easy access to data about what uploads drive the most attention. Game files and content are uploaded to Itch.io and hosted by them, so download will always be available and fast. Each game has its own custom page where people can download or buy them. Creators have full control of creating these pages, from choosing the colors, the fonts, to the images and video. Customize your game page how you want them, with your game is the entire focus, no Itch.io branding, no advertisements whatsoever.
Unlike most marketplace sites, where a fixed rate applied to all transactions, Itch.io lets the sellers decide the revenue split between them and Itch.io, with the minimum of 0% (no cut, sellers get 100% of what they make). Itch.io calls it the open revenue sharing model and states: "That’s a risk we're willing to take in the spirit of encouraging the generous and supportive community that’s already developed around itch.io."
Payments are handled by PayPal and Stripe, Itch.io supports two payout models depending on the creators' needs: Direct to you, where each purchase is a transaction to your Paypal or Stripe account, and Collected by itch.io, paid later. Sellers can choose the model they want to use in the seller settings.
C. Game Jam
A game jam is a gathering of people for the purpose of planning, designing, and creating one or more games within a short span of time. It is a great way to get together game developers to do what they do best: make games. Itch.io allows anyone to create a game jam instantly, with no requirements (except a free account!). There are a lot of game jams that are going on at the same time. As the result of the jams hosted on Itch.io, 11674 games have been created.
The itch.io app, itch, lets you effortlessly download and run games and software from itch.io. All of your downloads are kept in a single place and are automatically updated. Access your collections and purchases, or browse for new games via the in-app browser. It is not a replacement of the website, but an extension, to make the website work better for gamers and creators. The app is available for Windows, Linux and MAC and can be downloaded for free on:https://itch.io/app.